APPLE

Apple Inc.
Type	Public (NASDAQ: AAPL, LSE:0HDZ, FWB:APC)
Founded	California, USA (April 1, 1976, as Apple Computer Inc.)
Headquarters	1 Infinite Loop, Cupertino, California
Key people	Steve Jobs, CEO & Co-founder Steve Wozniak, Co-founder Timothy D. Cook, COO Peter Oppenheimer, CFO Philip W. Schiller, SVP Marketing Jonathan Ive, SVP Industrial Design Tony Fadell, SVP iPod Division Ron Johnson, SVP Retail Sina Tamaddon, SVP Applications Bertrand Serlet, SVP Software Engineering Scott Forstall, VP Platform Experience
Industry	Computer hardware Computer software Consumer electronics
Products	Mac (personal computer series), Mac OS X, Mac OS X Server, iPod, QuickTime, iTunes, iLife, iWork, Safari, Apple Remote Desktop, Xsan, Final Cut Studio, Aperture, Logic Studio, Cinema Display, AirPort, Apple Mighty Mouse, Xserve, iPhone, Apple TV
Revenue	US$24.01 billion ▲ (TTM FY 2007)
Operating income	US$4.41 billion ▲ (TTM FY 2007) (18.37% operating margin)
Net income	US$3.50 billion ▲ (TTM FY 2007) (14.56% profit margin)
Employees	17,787 full-time; 2,399 temporary (September 30, 2006)
	Apple Inc. , formerly Apple Computer Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Established in Cupertino, California on April 1, 1976, Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of September 2007, the company operates about 200 retail stores in five countriesiTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on Mac or Windows (and in Linux under Wine), and also on the iPod touch and the iPhone. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. and an online store where hardware and software products are sold. The The company, incorporated January 3, 1977, was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name, the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple employs over 20,000 permanent and temporary workers worldwide and had worldwide annual sales in its fiscal yearSeptember 29, 2007) of US$24.01 billion. 2007 (ending For a variety of reasons, ranging from its philosophy of comprehensive aestheticdesign to its distinctive advertising campaigns, Apple has engendered a unique reputation in the consumer electronicsUnited States, that is unusually devoted to the company and its brand.that is unusually devoted to the company and its brand industry. This includes a customer base, particularly in the UNITED STATES